EMAIL MARKETING
Email marketing will help you cultivate relationships with a potential audience, keep your current audience updated and informed, promote new products and releases, and more. Since every brand has a different audience, we will help you develop an email marketing strategy that is unique to your audience.

WHAT IS EMAIL MARKETING?

Email marketing is essentially direct mail, done electronically instead of through the postal service. This type of marketing gives you the ability to send automated, personalized messages that go directly to the contacts on your mailing list.

You may have been asked before by a company or artist to sign up for their mailing list, either in person or on their website. A mailing list can help you connect with both new and current audience members in a personalized way. One of the benefits of email marketing is that you can target specific groups of people from your audience, or even specific individuals. Offering individual customers special deals on their birthday for merchandise or services is one way to do this.
EMAIL MARKETING

Calls To Action

Through email marketing, you can send potential and current audience members messages that contain direct calls to action. If you’re an artist and you just released a new single, we can direct your audience right to the single, and give them the information on how to share it. If you’re a company, we can direct your audience right to your products online.

Calls to action are a great way to drive profitable action, but in a way that is engaging and creative (not just reminiscent of a sales pitch). With these messages going directly to specific email addresses, this also makes it simpler for your audience to access your new product or project.
EMAIL MARKETING

Journey Automation

Email automation is a way to send the right messages to your audience at exactly the right time. Email automation also makes it so that you can schedule your personalized messages in advance, so your audience doesn’t go too long without hearing from you.

Through automation, we can target people based on engagement history, preferences, and previous sales. This gives us the ability to personalize the messages we send to members of your audience, therefore increasing the relevance of these messages.
EMAIL MARKETING

Program Analysis

As a brand, it’s important to know where you’ve been and where you are today. Program analysis makes it so we can monitor trends, track performance, and keep improving on our strategy. Through the study of growth, engagement, and revenue reports we are able to learn more about the behavior of your audience and see what’s working for your brand.

Through program analysis, we are able to give you reports that show who has interacted with your calls to action (whether they've clicked, bought, or downloaded). This helps us create more content that will resonate with your audience.